Using Facebook as a medium or form of digital marketing to market or advertise your new company, brand or business is great to make your business accessible to not only all your friends and family but to millions of people from all over the world who share the same interests and likes that you and your company have to offer.

Why is Facebook a great way to reach your target audience?

Whatever business or company that you are running or whatever brand that you are trying to sell whether it has to do with makeup, clothes, shoes, accessories, household items, or services such as stylist, personal trainer, yoga instructor, makeup artist or just about anything else, Facebook is accessed by millions of people of all ages and from all kinds of backgrounds from different corners of the world every day.

Your target audience could be young girls and adult women if you’re rendering services like grooming or beauty treatments. Or your target audience could be older men looking for massage therapy services. Whichever target audience that you wish your business, brand or company to cater to, Facebook is a great platform to start off your business on to gain recognition, popularity, and momentum to build a name for yourself and hopefully sales too.

How to reach your target audience using your Facebook page?

Once you’ve created a separate page on Facebook for your brand, company or business and given it a catchy name you need to start building it to make it more attractive, engaging and appealing to all kinds of audiences before you can reach your main target audience.

Start filling in all the relevant information about where you operate your business hours and how to reach you in the case of queries from prospective clients. Give a detailed description of the kind of products that you are making and selling or the kind of services that you are rendering and most importantly – WHY people need to start using these products or services and what sets them apart from the rest.

Make your page visually appealing to your target audience by putting as many images as possible to help people identify what you do. Share posts, images and write ups on what famous people think about the business, product or service that you are trying to sell because your target audience will be more convinced if a celebrity endorses what you are trying to market and sell.

Make sure to advertise your business Facebook page to everyone possible using every channel of digital marketing. Post the link on your other social networking accounts like Instagram, Twitter, and mention it in your email, business letterheads, cards, and just about everywhere else you can think of. Invite your friends and family to like your page and encourage them to share it with others who might be interested in your products/services.

Visibiliti is an online digital marketing agency located in Singapore that can help you revamp your Facebook page for your brand or business and help build your clientele and sales using Facebook marketing .

With the ever-increasing growth of digital media popularity, even the smallest of businesses in Singapore have some kind of digital presence. Be it a Facebook page or a website, business owners are now aware that their online presence is critical to their expansion and profitability. In this world of digitalization, traditional marketing methodologies are losing out to digital marketing in several ways.

Cost effectiveness

Traditional channels like TV ads or print media are very expensive.ads on TV come during breaks and may or may not be viewed by the user at all. However, this is not the case with digital marketing Singapore With little resources, your business can grow effectively through a channel that promotes your products and services to a massive range of audience that is actually interested in it.

Real-time customer service

As opposed to traditional marketing, where communication with consumer is one sided, digital marketing channels provide you the option of real-time customer engagement. Through interaction with your target audience, you can drive revenue growth by customizing the offers as per their requirement. This leads to increased customer satisfaction and higher chances of their retention. By taking feedback from customers, you have the chances to resolve their issues and improve the quality of your services.

Competition with larger corporations

Digital marketing provides you an efficient platform to stay at par with the business giants in the market. Traditionally, a small time business would not be able to afford the flawless advertising of their larger competitors. However a crisp, well-formatted website with a fabulous customer service to its testimony is a sure shot winner in the digital world.

Greater exposure

A single digital marketing campaign can be viewed throughout the world at any given time. In order to achieve this level of exposure through traditional marketing, the costs would be substantial. You just need to optimize your keyword search content on the website and achieve a high visibility ranking of your website for a longer term at lower costs.

Business goes viral

Digital marketing through social media enables your message to be shared across a massive customer base within minutes. By making optimum use of the share buttons on your website you can make a single post or ad go viral. You can acquire new prospects more easily and quickly. However, a traditional marketing channel like a sales flyer or snail mail cannot achieve a similar response in such short time.

Digital marketing is able to connect you with the consumer across many levels which the traditional marketing cannot. The ease and speed of conversions that you can achieve through a well designed digital marketing campaign is unmatched, and can never be achieved through traditional marketing.