With the ever-increasing growth of digital media popularity, even the smallest of businesses in Singapore have some kind of digital presence. Be it a Facebook page or a website, business owners are now aware that their online presence is critical to their expansion and profitability. In this world of digitalization, traditional marketing methodologies are losing out to digital marketing in several ways.
Traditional channels like TV ads or print media are very expensive.ads on TV come during breaks and may or may not be viewed by the user at all. However, this is not the case with digital marketing Singapore With little resources, your business can grow effectively through a channel that promotes your products and services to a massive range of audience that is actually interested in it.
Real-time customer service
As opposed to traditional marketing, where communication with consumer is one sided, digital marketing channels provide you the option of real-time customer engagement. Through interaction with your target audience, you can drive revenue growth by customizing the offers as per their requirement. This leads to increased customer satisfaction and higher chances of their retention. By taking feedback from customers, you have the chances to resolve their issues and improve the quality of your services.
Competition with larger corporations
Digital marketing provides you an efficient platform to stay at par with the business giants in the market. Traditionally, a small time business would not be able to afford the flawless advertising of their larger competitors. However a crisp, well-formatted website with a fabulous customer service to its testimony is a sure shot winner in the digital world.
A single digital marketing campaign can be viewed throughout the world at any given time. In order to achieve this level of exposure through traditional marketing, the costs would be substantial. You just need to optimize your keyword search content on the website and achieve a high visibility ranking of your website for a longer term at lower costs.
Business goes viral
Digital marketing through social media enables your message to be shared across a massive customer base within minutes. By making optimum use of the share buttons on your website you can make a single post or ad go viral. You can acquire new prospects more easily and quickly. However, a traditional marketing channel like a sales flyer or snail mail cannot achieve a similar response in such short time.
Digital marketing is able to connect you with the consumer across many levels which the traditional marketing cannot. The ease and speed of conversions that you can achieve through a well designed digital marketing campaign is unmatched, and can never be achieved through traditional marketing.